How the type check works
Synclify sorts every field into one of four type families and requires both sides of a mapping to share a family:| Family | Webflow field types | Typical Airtable columns |
|---|---|---|
| Text | Plain text, Rich text, Link, Email, Phone, Image, Multi-reference | Single line, Long text, Email, URL, Phone, Single select |
| Number | Number | Number, Currency, Percent, Count, Autonumber, Rating |
| Boolean | Switch | Checkbox |
| Date/time | Date/Time | Date, Created time, Last modified time |
The family check is deliberately stricter than the backend, which only warns. Without it, a bad mapping would create the connection and then fail on every sync. See Field mapping.
Webflow field reference
Every Webflow CMS field type Synclify supports, and the Airtable columns that feed it cleanly.| Webflow field | Family | Airtable source | Notes |
|---|---|---|---|
| Plain text | Text | Single line text, Single select, Formula (text) | Direct 1:1. |
| Rich text | Text | Long text, Rich text | Formatting may need to be HTML. Code blocks and checklists may not carry over. |
| Number | Number | Number, Currency, Percent, Count, Autonumber, Rating | The value is sent, not the symbol — $1,200 syncs as 1200, 40% as 40. |
| Switch | Boolean | Checkbox | Maps true / false. |
| Date/Time | Date/time | Date, Created time, Last modified time | Align time zones between Airtable and Webflow, or dates can shift by a day. |
| Text | Must be a valid email string. | ||
| Link | Text | URL, Button | Any web or video URL. |
| Phone | Text | Phone number | — |
| Image | Text* | A column holding a public image URL | See Images below. |
| Multi-reference | Text* | A column holding the referenced items’ identifiers | See References below. |
* Image and Multi-reference belong to the text family, so the wizard won’t block a plain-text column mapped to them. But the family check can’t see whether the value is a real image URL or a valid reference — that’s on you. Test with a few records before syncing a whole table.
Images and references
These fields pass the type check as text, but the source value has to be right or the record is skipped or fails at sync time.Image
Image
The source column must contain a publicly reachable image URL. Webflow fetches the image and hosts its own copy.
- An Airtable Attachment field exposes a URL you can map.
- Keep files reasonably sized — very large images can fail to upload.
- A private or expiring URL won’t fetch.
Multi-reference
Multi-reference
The source column must contain the identifiers of the items being referenced in the target Webflow collection — not their display names.
- Sync the referenced (child) collection first, so the items exist to point at.
- Store the referenced items’ identifiers (slug or ID) in the source column, one connection per relationship.
Airtable columns with no clean match
Some Airtable field types have no Webflow equivalent. Flatten them in the source before mapping:| Airtable field | Why it doesn’t map | Workaround |
|---|---|---|
| Multiple select | Webflow has no multi-value option field. | Combine into a single text/rich-text column, or model it as a Multi-reference to an options collection. |
| Duration | No Webflow duration type. | Convert to a Number (seconds/minutes) or a text label. |
| User, Created by, Modified by | No collaborator type in Webflow. | Map the person’s name via a Formula or Lookup that outputs text. |
| Rollup / Lookup | Output type varies and isn’t reliably typed. | Reference the underlying field, or output text via a Formula. |
| Barcode | No equivalent. | Map the barcode’s text value via a Formula. |
Tips for clean mappings
Pick a stable identity field
Your ID field should be unique and unchanging — a slug or an ID, not a value people rewrite.
Match single-select options exactly
When feeding a Webflow Option-style field, the source values must match the allowed options exactly — watch for trailing spaces and capitalization.
Use ISO dates and consistent time zones
Dates sync most reliably in ISO 8601 form (
2026-07-09T10:22:00Z) with both sides on the same time zone.